Texas A&M University-Kingsville

A&M-Kingsville Business Students Examine Fast Food Industry

KINGSVILLE - May 12, 2008

Contact: Julie Navejar
julie.navejar@tamuk.edu or 361-593-2590

Senior Strategy Shootout allows graduating students to use skills learned

Nine teams of senior business students from Texas A&M University-Kingsville took on the fast food industry for their issue for the spring Senior Strategy Shootout. The fast food industry was chosen because of the high level of publicity associated with obesity and health issues revolving around corporate responsibility.

The Senior Strategy Shootout puts student teams from the College of Business Administration in competition against each other to develop a winning business strategy. With local business representatives as judges, the competition is part of the students’ senior strategic business management course and investigates a particular business or industry each long semester.

The winning team was Premier Consulting Group with Lucero Perez, Eagle Pass; Guillermo Cesar, Tampa, Fla.; Bryan Leal, Corpus Christi; and John Kotzur, McAllen. Cy Quackenbush, from Riviera, placed first in the individual competition, followed by Perez and Clarissa Ramon of McAllen.

Judges chosen for the event are business leaders from Kleberg and Nueces counties. Many are former students; all are potential employers who have the opportunity to see and hear the next generation of business professionals. This year’s judges included representatives from Whataburger, Fastenal and Bay Shore Hospital. Many of the judges are university alumni.

“Students assemble into teams and develop a strategic plan for a firm from a designated industry. Each team is self-assembled and given one of two firms from the selected industry to analyze and prepare a strategic plan,” said Dr. George Gresham, assistant professor of management and marketing.

“The teams’ role is to serve as consultants to a group of business people, the judges, who have a vested interest in the students’ findings and recommendations. The shootout gives students the opportunity to draw upon four years of undergraduate experience and come up with a focused business strategy for improving their selected company’s competitive advantage and profitability,” he said.

The seniors prepared a strategic plan and delivered a detailed presentation April 19 on the company they selected. Working together as a team, they honed their presentation skills and responded to questions from the business community is as near a real-world business experience as can be provided in a college setting. Each team made a 15-minute presentation with 10 additional minutes allowed for questions and answers.

Other teams include

CMPF Consulting and Analysis – Quackenbush; Payton West, Kingsville; Frank Lopez, Riviera; and Matthew Hinojosa, Kingsville.

Ameritex Consulting – Ramon; Stephanie Garcia, Hebbronville; and Jose Perez, Kingsville.

PB&J Group – Ezequiel Palacios, Bishop; Ashley Bryce, Pleasanton; and Jessica Joslin, Alice.

JMC Consultants – Amanda Moquin, Franklin; Nisha Jiva, Bishop; Roxanne Cruz-Benavides, Odem; and Martin Cantu, Alice.

VTBM Consulting – Victoria Parra, Sinton; Troy Crampton, Austin; Berday Castillo, Cuero; and Melissa Vasquez, Raymondville.

Superlative Consulting Group – Ashley Gerwick, Kingsville; Tamra Farris, Corpus Christi; Andrea Pereida, Portland; and Nicole Contreras, Kingsville.

Alpha Consultants – Terry Martinez, Premont; Priscilla Martinez, San Diego; and John Hernandez, Kingsville.

New Dynamics Consulting – Frank Garcia, Austin; Cromwell Campbell, Kingsville; Sergio Vargas, Alice; and Mario Ramirez, Kingsville.

For more information, call Dr. George Gresham at 361-593-2505.


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