Texas A&M University-Kingsville Earns Six Awards from American Advertising Federation-Corpus Christi Chapter
KINGSVILLE - February 28, 2007
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KINGSVILLE (February 28, 2007) — Texas A&M University-Kingsville claimed six awards at the ADDYs® Award Show Friday, Feb. 23, on board the U.S.S. Lexington in Corpus Christi. Sponsored by the Corpus Christi chapter of the American Advertising Federation, the ADDYs® recognize and reward creative excellence in the art of advertising.
Texas A&M-Kingsville received one Gold ADDY®, three Silver ADDYs® and two Bronze ADDYs®.
The Gold ADDY® was received for a photo of a folklorico dancer, under the category of “Photography-Color.” Doug Smith, communication specialist and videographer for public relations, was the photographer.
Silver ADDYs® were received in the categories of “Photography-Color” for “folklorico dress,” also photographed by Smith; “Collateral Annual Report” for Milestones-2006 President’s Report, edited by Cheryl Cain, director of publications, and designed by Mary Alice Wiechman, publications graphic artist; and Texas A&M University-Kingsville Discovery and Scholarship, edited by Cain and designed by Rene Echávarri, university webmaster and designer for publications.
Bronze ADDYs® were received in the categories of “Collateral Poster” for “Drum Major Camp Poster” designed by Wiechman and “Photography-Color” for “Wildlife Park” by Smith.
Selection of the most creative entry in each category results from a scoring process in which a panel of judges evaluates all creative dimensions of every entry. In each category, a Gold ADDY® is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY®, followed by the Bronze ADDY®. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Conducted annually by the American Advertising Federation (AAF), the local ADDY® Awards is the first of a three-tier national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY® Awards competition.
Texas A&M-Kingsville’s Gold and Silver ADDY® winners now advance to district competition.
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