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Marketing and Communications

Licensing and Trademark Policies

The university owns all trademarks, service marks, trade names, logos, seals, symbols, mascots and slogans associated with or referring to the A&M-Kingsville. The Office Marketing and Communications protects and controls the use of its marks, as well as the quality and appropriateness of products, promotions and sponsorships for which the marks are used.

1.1 The president of Texas A&M University-Kingsville has delegated authority to approve the use of university identifying marks to the Office of Marketing and Communications.

1.2 Only an officially licensed vendor may produce merchandise bearing the Texas A&M University-Kingsville trademarks. “Officially licensed vendors” or other university vendors may not always be the same. For a current list of officially licensed vendors visit and search Texas A&M University-Kingsville.

1.3 Companies using any university trademark for advertising or promotional purposes in any format must first obtain written permission from the Texas A&M University-Kingsville Office of Marketing and Communications. The trademarks of Texas A&M University-Kingsville will not be used in the promotion of gambling, alcoholic beverages, tobacco products, “recreational” drugs or drug-related paraphernalia. The university reserves the right to prohibit other uses that it deems inappropriate or inconsistent with the image and mission of an educational institution.

1.4 Merchandise bearing university trademarks and produced without proper written university authorization may be considered counterfeit or infringing and subject to all available legal remedies, including, but not limited to, seizure of the merchandise.

1.5 Departments of the university desiring to create merchandise that bears a university trademark must use an officially licensed vendor. The licensed vendor will then be required to submit final artwork through the university’s licensing agent. After final artwork approval is given, the vendor may then produce the product.

1.6 A product generally is subject to royalty or rights fees if a university trademark is utilized AND:

  • the product is for resale or,
  • the product promotes a specific event for which a fee is charged, or
  • the name, mark or logo of a third party is used with the university’s trademark.

Exemptions to royalty fees are given when University Trademarked products are used to promote instructional programs or events, or other activities that further the academic and educational mission of the University as determined by the Office of Marketing and Communications. (Instructional programs/events include, but are not limited to, classes, courses, seminars, workshops, and other activities directly sponsored by a college, division, department, program or service of Texas A&M University- Kingsville that do not fall under the royalty determinations above.)

Fundraising events do not qualify for exemptions from royalties.