Undergraduate Programs

Majors, Minors and Certificates

A Degree in Marketing Can Take You Far

Put your creativity, strategic thinking, brand-building, and technology skills to work.

Marketing at TAMUK is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions, marketing plans, in-class exercises, and hands-on experience with working on company projects. You also learn the academic evidence for “what works” in marketing from leading scholars in the field.

Our students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research. As a Marketing major, you’ll not only learn the basic principles of marketing goods and services, consumer behavior, and marketing research and strategy, you’ll also be exposed to negotiation, promotion, retail and sales management, digital marketing, and even web design.

Business begins with a product or service.  No matter how efficiently a product is manufactured, how effectively an operation is managed, or how accurately those operations may be accounted for, no business can be successful without a sale. The development, promotion, and sale of products/service drive successful businesses, large or small. This exposure generates career opportunities in each area of marketing and effectively equips you for managerial and executive positions in the field.


What to Expect:

During your freshman year as a Marketing student, the courses you will take will be predominantly devoted to the University Core Curriculum. Completing these courses initially is important because it provides a great foundation to develop your critical thinking skills, teamwork, understanding cultural demographics, societal differences, and political perceptions.

You will also start the Student Professional Development Program (SPDP), which will provide you with the tools necessary to be successful in the job market.

In your sophomore year, you will be prepared for the rigorous training in your major. You will be exposed to macro and microeconomics and introduced to the principles of accounting. By the end of this year, you should be prepared to begin courses directly in your major, complete the College of Business Administration Student Professional Development Program, and begin thinking about which Immersion Experience opportunity you will explore.

As a sophomore, you want to start exploring more about the various certifications available for your major and start looking for possible internships. Speak with your Academic Advisor about your career options and register and explore the Handshake website for internship opportunities.

In your junior year, you will apply for admission into the College of Business Administration program, complete your BUSCORE requirement courses and start courses in your major. Keep in mind many of your courses will be offered in fall or spring only. It is important that you take these courses seriously to avoid any delay in graduation, as each of these courses may be a prerequisite for the next. The core major courses to complete during your junior year are: MTKG 3324, MKTG 3364, and MKTG 3365

In the first semester of your senior year, you will apply for graduation with your Academic Advisor. Fall graduates will meet with their advisor in October. Spring and Summer graduates will meet with their advisor in April. 

During your senior year, you will take a capstone course, MGMT 4390 Strategic Management Global Business Environment. In the capstone, all CBA majors will work together on a final senior project. You will also be required to prepare and take the Major Field Test (MFT). 

The Major Field Test (MFT) is an innovative undergraduate outcome assessment designed to measure the basic knowledge and understanding achieved by students in a major field of study (business). Test results enable the College of Business Administration to better assess and refine curricula, and gauge the progress of students compared to others in the program and those in similar programs at schools throughout the country. All MFTs are proctored, multiple-choice exams designed to assess mastery of concepts and principles as well as knowledge expected of you at the conclusion of a business major in specific subject areas. There is a $25 fee for this exam.

Contact an Academic Advisor

Learn about our other majors: Accounting •  Finance •  General Business •  Information Systems •  Management