Undergraduate Programs

Majors, Minors and Certificates

Minor in Digital Marketing

A minor in Digital Marketing consists of 18 credit hours, including the following 12 required credit hours: ISYS 3320, ISYS 3351, MKTG 3364, MKTG 3370, and six credit hours from the following: ISYS 3330, ISYS 3358, MKTG 3364, MKTG 3365, MKTG 4350.  Candidates for the minor in Digital Marketing must earn at least 12 credit hours in residency at Texas A&M University-Kingsville College of Business with at least 6 credit hours of upper level credits.

Required courses:

Information Systems 3320 Responsive Website Design

Information Systems 3351  Database Design and SQL

Marketing 3364  Promotional and Social Media Strategies

Marketing 3370  Internet as a Marketing Tool

Six credit hours from the following electives:

Information Systems 3330 Information Systems and Business Analytics

Information Systems 3358  Business Information Systems

Marketing 3364  Integrated Marketing Communications

Marketing 3365  Marketing Research

Marketing 4350  Industry Relations