Web Services

Cascade Users Guide

Creating a Content Page


Page Name

Please see Naming Conventions for details.

Display Name

The display name is a general name of your website that will appear on the left side of the page, with the list of websites in a given folder. This name also appears in the 'breadcrumb trail' list of pages that appear just above your website title.

Page Title

The page title is added to a page directly after the page name and is a required field. Page title is used in a variety of different ways on the TAMUK website and also by search engines and browsers. Make sure that you create meaningful titles for each page you create!  Here are a few examples of how page title is used.

  • It is the headline for your page when using the Basic Page Template and is automatically assigned to the h1 tag for accessibility.  Screen Readers will read this first when a blind user visits the page.
  • It is used by bots to crawl for relevant content
  • It is the title of the browser tab


The description of your website is a brief, but unique, description that will appear under your page name in Google search results. The more precise your description, the easier a user can find your page, which brings more traffic to your website and provides the information in it to more users.

Note: Websites without descriptions are generally not given priority in a Google search so although it is not required to have one, it is recommended.

Review Date

If you need a reminder to update your website for any reason, the review date provides an emailed reminder that is sent on the date you set. This is useful for new announcements, form submission deadlines, and other important website updates.

Create descriptive page titles

Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often the primary piece of information used to decide which result to click on, so it's important to use high-quality titles on your web pages.

Here are a few tips for managing your titles:

  • Page titles should be descriptive and concise. Avoid vague descriptors like "Home" for your home page, or "Profile" for a specific person's profile. Also avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results.
  • Avoid keyword stuffing. It's sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like "Foobar, foo bar, foobars, foo bars" doesn't help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users.
  • Avoid repeated or boilerplate titles. It’s important to have distinct, descriptive titles for each page on your site. Titling every page on a commerce site "Cheap products for sale", for example, makes it impossible for users to distinguish one page differs another. Long titles that vary by only a single piece of information ("boilerplate" titles) are also bad; for example, a standardized title like "<band name> - See videos, lyrics, posters, albums, reviews and concerts" contains a lot of uninformative text. One solution is to dynamically update the title to better reflect the actual content of the page: for example, include the words "video", "lyrics", etc., only if that particular page contains video or lyrics. Another option is to just use "<band name>" as a concise title and use the meta description (see below) to describe your site's content.

Page Type

Here you can select a template for the type of website you want to create. There are three options, to create a content page make sure the 'Basic Content Page' button is selected. An Explanation for the other two types can be found below:

Select for Staff Page

Here there are three options: 'Section Heading' adds a heading that can be used to separate staff and faculty, 'Profile' adds a new staff/faculty profile, and 'Executive Profile' is where you can add an executive profile block.


Profile is the only option from the previous section with multiple elements.

  • Staff Photo - A picture of the staff member.
  • Name - Staff member name.
  • Title - Staff members job title.
  • Department - (optional) Department name of employee.
  • Campus - Used for phone and fax number tabs. Determines whether full phone/fax number is needed.
  • Phone - Phone number of staff/faculty member.
  • Fax - Fax number of staff/faculty member.
  • Email - Email of staff/faculty member.
  • Address - (optional) Address of staff/faculty member.
  • More Information - Any additional information about the staff/faculty member to be displayed.
  • Profile Link - Optional link that can be added to the bottom of the profile.

Unlike the Staff/Faculty Directory Page, this page is specifically for a profile about an individual staff/faculty member.

  • Professional Title - Official title of staff/faculty member.
  • Picture - Picture of staff/faculty member.
  • Staff/Faculty Bio - Information to be presented about the staff/faculty member.


The Editor will usually be the main part of your website. This is where you can insert images, paragraphs, accordion drop-downs, and headings. Most of the editor contains features you may have already seen on Microsoft Word (text-align, bold and italics, numbered and unordered lists, and tables).

Accordions and Buttons

For a breakdown of how to create accordions and buttons click here.