Marketing and Communications

Branding, Trademarks, and Licensing

Licensing and Trademark Polices


The university name and logos are protected. All occurrences on promotional items must have the appropriate symbol.

Below are accepted variations:

Texas A&M University-Kingsville®

Texas A&M-Kingsville™



Los Hogs™

The usage of “TAMUK” is permitted on apparel or promotional items and other merchandise when the full name does not fit easily. It may be used on posters and flyers only if it is part of an official organization name, ex. TAMUK Trumpets.

Treatment of the University Name and Abbreviation in Type

There will be instances when the university’s name is set in type but not used in the logo format. The formal, full name of the university must appear on all legal documents and university print and electronic publications. The Texas A&M University System and Texas A&M University-Kingsville have established standards for how the university’s name and acronym are to be displayed in such instances. No exceptions are permitted. The preferred usage, space permitting, is the full name of the university on one line as shown:

Texas A&M University-Kingsville®

There is never any space between the A, the ampersand, and the M in the acronym A&M. When the full name of the university is used, there is no space between the “y” in university, the hyphen, and the “K” in Kingsville. Note that the separating element is a hyphen, not a dash.
/>In body copy (the text of a manuscript), the first reference to the university is by the full name: Texas A&M University-Kingsville (using the hyphen as shown). Subsequent references may use Texas A&M-Kingsville or A&M-Kingsville (again with a hyphen). The university name should not be abbreviated as TAMUK in formal publications.

The university owns all trademarks, service marks, trade names, logos, seals, symbols, mascots and slogans associated with or referring to the A&M-Kingsville. The Office Marketing and Communications protects and controls the use of its marks, as well as the quality and appropriateness of products, promotions and sponsorships for which the marks are used.

1.1 The president of Texas A&M University-Kingsville has delegated authority to approve the use of university identifying marks to the Office of Marketing and Communications.

1.2 Only an officially licensed vendor may produce merchandise bearing the Texas A&M University-Kingsville trademarks. “Officially licensed vendors” or other university vendors may not always be the same. For a current list of officially licensed vendors visit and search Texas A&M University-Kingsville.

1.3 Companies using any university trademark for advertising or promotional purposes in any format must first obtain written permission from the Texas A&M University-Kingsville Office of Marketing and Communications. The trademarks of Texas A&M University-Kingsville will not be used in the promotion of gambling, alcoholic beverages, tobacco products, “recreational” drugs or drug-related paraphernalia. The university reserves the right to prohibit other uses that it deems inappropriate or inconsistent with the image and mission of an educational institution.

1.4 Merchandise bearing university trademarks and produced without proper written university authorization may be considered counterfeit or infringing and subject to all available legal remedies, including, but not limited to, seizure of the merchandise.

1.5 Departments of the university desiring to create merchandise that bears a university trademark must use an officially licensed vendor. The licensed vendor will then be required to submit final artwork through the university’s licensing agent. After final artwork approval is given, the vendor may then produce the product.

1.6 A product generally is subject to royalty or rights fees if a university trademark is utilized AND:

  • the product is for resale or,
  • the product promotes a specific event for which a fee is charged, or
  • the name, mark or logo of a third party is used with the university’s trademark.

Exemptions to royalty fees are given when University Trademarked products are used to promote instructional programs or events, or other activities that further the academic and educational mission of the University as determined by the Office of Marketing and Communications. (Instructional programs/events include, but are not limited to, classes, courses, seminars, workshops, and other activities directly sponsored by a college, division, department, program or service of Texas A&M University- Kingsville that do not fall under the royalty determinations above

Fundraising events do not qualify for exemptions from royalties.

CLC Partners Logo


Texas A&M University-Kingsville has a contract with CLC Licensing in order to streamline the licensing process, collect royalties and better control the use of its trademarked graphics.

To become a licensed vendor,please visit

CLC aims to Promote, Protect and help you Profit from your brand.

Administration- Manages licenses between schools and vendors. Oversees Trademark platform for design submissions. Maintain relationships with retailers and national vendors.

Legal – Drafts and execute contracts. Cease and Desist letters to unlicensed vendors. Provide legal guidance to partner schools.

Accounting – Manage collection of royalties and distribution to partner schools. Audits vendors as needed to ensure proper sales are being reported.

Marketing – Works with vendors and retailers to promote product. Provides materials for schools to use on social media. Launch unique initiatives to generate new business. Maintain school art sheets used for retail.

Brand Management – Manage relationships with the school. Communicate school needs to other departments of LLP. Maintain relationships with local retailers and campus partners.

A Direct to Consumer Agreement is reserved for individuals who wish to produce products for a single institution. This license allows for the sale of Texas A&M University-Kingsville products for one year, with a maximum of $2,000 in sales. If Licensee exceeds the distribution and/or sale of two thousand dollars ($2,000.00) in Licensed Articles during the Initial Term or any Renewal Period, then Licensee shall pay to University an additional royalty payment equal to 12% of the gross sales of each Licensed Article in excess of two thousand dollars ($2,000.00).

What may be used:
Javelina Spirit Mark, TAMUK™, Javelinas® and Texas A&M University-Kingsville® or Texas A&M-Kingsville™ may be used with a Direct to Consumer License.

Heritage Collection logos are protected and may not be used on any products. For more information please read Page 10 of our Graphic Standards.

Below is a summary of the Direct to Consumer License agreement:

• Items must be handmade; no commercially manufactured items are allowed
• Items must be sold to individual consumers only
• Texas A&M-Kingsville Direct to Consumer License does not allow wholesale or third party sales
• The craftsperson is required to bear all risk in respect to the articles
• Craftsperson cannot sell items through retail stores
• The Direct to Consumer License cost $75
• $25 for the licensing fee
• $50 pre-paid royalties

Once the samples are reviewed and approved, a Direct to Consumer License Agreement will be sent to the crafter for review and signature. The license is good for one year.

This DTC agreement must be paid with a credit card at:

If you have any further questions, please contact:

Jesse Garza Carreón
Trademark and Licensing Program


Sari Flores
DTC Program Coordinator

Campus personnel may order from DTC vendors for personal use only.