Marketing and Communications

Branding, Trademarks, and Licensing

Business Partnerships



  • Businesses may display University trademarks only on temporary items—such as window paint, removable marquee lettering, or event‑related flags and banners—when supporting University events.
  • Permanent installations that feature University trademarks—including statues, icons, and interior or exterior murals—require prior written approval from the Office of Marketing and Communications.
  • Businesses and organizations must obtain written permission from the Office of Marketing and Communications before using University trademarks in any advertisements, websites, banners, or similar promotional materials.
  • Producing or distributing merchandise that includes the University’s name, logo, or trademarks is prohibited without written authorization from the Office of Marketing and Communications.
  • University trademarks may not be used to promote a business’s products or services in print, radio, or television without a promotional contract or written approval from the Office of Marketing and Communications.

Web Use

  • Individuals or businesses may not use University trademarks on a website without written permission from the Office of Marketing and Communications. If approved, the University will provide a disclaimer that must be used on the site.

Rights fees and royalties for the use of the University trademarks in all instances will be assessed.

Balfour

Texas A&M University-Kingsville has a contract with Balfour to produce graduation announcements for the student body. Balfour is the only vendor that may use the official President’s Seal. To order announcements or for more information, please visit Balfour Site

Sample Announcement:

Graduation Sample

 


 

Non-Contract Vendors - Logo Use

The Bell Tower and the Javelina Spirit logos  (shown below) are the only approved marks that non‑contract vendors may use. All vendors must contact the Office of Marketing & Communications to obtain approval before using any University logo.

The Porky mascot and the Presidential Seal are not permitted for use by outside vendors on graduation announcements.

Vendors who do not follow these guidelines risk being removed from the University’s approved vendor list.

 trademarks