Texas A&M University-Kingsville

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Required and Elective Courses

Marketing focuses on building customer relationships. It is a process that begins with discovering unmet customer needs and continues with researching the potential market; producing a good or service that satisfies targeted consumers; and promoting, pricing and distributing that good or service. All organizations, profit-oriented and not-for-profit, engage in marketing activities because all organizations must serve customer needs and wants to succeed. Careers in marketing include advertising, purchasing, retail buying, sales, brand or product management, store management, logistics, and events planning.


Required Courses: (21 credits)

ISYS    3358   Business Information Systems   3 cr
MKTG   3358   Promotional Strategy    3 cr
MKTG   3364   Marketing Research    3 cr
MKTG   4310   Retail Marketing Management    3 cr    
MKTG   4350   Consumer Behavior    3 cr    
MKTG   4363   International Marketing    3 cr
MKTG   4390   Marketing Management and Analytics    3 cr

Electives: (9 credits)

MKTG   3350   Advanced Marketing for Entrepreneurs    3 cr
MKTG   3360   Personal Selling    3 cr
MKTG   3370   Internet as a Marketing Tool    3 cr
MKTG   4315   Sales Management    3 cr
MKTG   4320   Business-to-Business Marketing
MKTG   4321   Business Negotiation Skills    3 cr
MKTG   4325   Advanced Sales Topics    3 cr
MKTG   4335   Supply Chain Management    3 cr
MKTG   4354   Sustainable Marketing    3 cr
MKTG   4940   Internship in Marketing    Credit varies 

Contact Information
Dr. Jack Shorter
Chair, Department of Management, Marketing and Information Systems
BUSA 119
Phone: 361.593.2130
fax: 361.593.3708
email: jack.shorter@tamuk.edu


This page was last updated on: December 02, 2013