Marketing Major

Small businesses, non-profit organizations, and global corporations all depend on marketing to compete successfully. A major in marketing provides the knowledge and skills to understand why and how a firm strategically connects with its customers. 

Students in this major study both traditional and digital marketing methods for conducting market research, engaging in market segmentation, producing promotional campaigns, and creating sustainable customer relationships.  

Courses offered include Consumer Behavior, Market Research, Sales, Negotiation Skills, Online Marketing, Retail Marketing Management, and Sustainable Marketing.

Learn about our other majors: Accounting • Finance • General Business • Information Systems • Management 



This page was last updated on: November 7, 2016