Texas A&M University-Kingsville

Senior strategy shootout pits teams against each other

KINGSVILLE - April 21, 2006

Contact: Julie Navejar
kajam03@tamuk.edu or 361-593-2590

Ten teams containing 36 seniors from the College of Business Administration at Texas A&M University-Kingsville competed in the first Senior Strategy Shootout Saturday, April 8.

Each of the 10 teams played the role of a consultant to the senior management of either Ford or GM. The teams prepared and delivered detailed presentations on their chosen company and the judges selected the best presentation from the five in each group.

The shootout gives students the opportunity to draw upon four years of undergraduate experience and come up with a focused business turnaround strategy for improving a selected company’s competitive advantage and profitability.

The winning members of the Ford team were Cindy Banuelos, a computer information systems major from Corpus Christi; Macario Torres, a computer information systems major from Kingsville; Lionel Moreno, a computer information systems major from Falfurrias; and Jeanette Gutierrez, a management major from Kingsville.

The winning members of the GM team were Roldan Gutierrez, a management major from Kingsville; Celia Segura, a computer information systems major from Edinburg; Shannon Rosenbaum, a management major from Orange Grove; and Craig McNeil, a computer information systems and management major from Kingsville.

“The Senior Strategy Shootout is a great opportunity for students to experience giving presentations in an environment that mirrors the real business world,” said Dr. George Gresham, an assistant professor in the management and marketing department. “It also gives the business community a chance to see the caliber of our students.”

Judges included Otto Ewers, of ProCo in Kingsville; Ron Kitcher, of Fastenal in Corpus Christi; Bill Whitely, of Kleberg Bank in Kingsville; Don Sitton, of the Corpus Christi Advertising Federation; Christine Crenshaw, of Enterprise Rent-A-Car in Corpus Christi; Brian Coufal, of First Community Bank in Kingsville; Todd Anthony of Freedom Mobility of Kingsville; and Maureen O’Brien, of O’Brien Advertising and Communications in Corpus Christi.

The College of Business will hold this competition at the end of each semester. Businesspersons interesting in judging future sessions should contact Gresham at 361-593-2505.


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