About the Vice President for Enrollment Management

Maureen Grimes Croft, Ph.D.

Maureen Grimes Croft, Ph.D.

Dr. Maureen Croft joined Texas A&M University-Kingsville in February 2018. Prior to joining Javelina Nation, she spent 12 years at the University of Houston in various roles, including Associate Provost for Strategic Enrollment Planning, Director of Institutional Analysis and Performance Measurement and Senior Statistician.

At the University of Houston, she created the first university-wide strategic enrollment plan for undergraduate enrollment and later wrote a plan specifically targeted for graduate programs, both of which helped reverse enrollment declines . She also studied major policy issues facing the university, including the impact of admissions policies and scholarship leveraging on enrollment and student accessibility, the impact of outcome-based funding, progress on achieving  National Research University Fund allocations, and the impact of SCH accrual on student success. She also served as the university’s chief source of analysis pertaining to the institution’s Tier One initiative.

Prior to her experience in higher education, Croft worked in an administrative capacity for social service agencies such as the Catholic Charities of the Diocese of Pittsburgh and the DePelchin Children’s Center in Houston.

She has been an external reviewer for the Review of Higher Education and has served as a Director on the Board of the Lighthouse of Houston for nearly 20 years. She also served on the Thomson Reuters Research Analytics Advisory Board and on the Research Advisory Team for the Rice University School Mathematics Project’s National Science Foundation DR K-12 proposals.

Dr. Croft holds a Ph.D. in Social Work from the University of Tennessee, a master’s degree from the University of Houston and a Bachelor of Science in Psychology from Texas A&M University.