The Professional Sales and Marketing Analytics Concentration
The Professional Sales and Marketing Analytics Concentration is designed to help prepare marketing students for success in sales and analytical marketing decision-making. It places emphasis on analyzing marketing databases using the latest software technology. This emphasis is designed to meet the growing demands for analytical decision-making in merchandising, purchasing, retailing, internet marketing, fact-based selling, and integrated marketing communications.
Required Courses: (9 credits)
MKTG 3360 Personal Selling – 3 cr
MKTG 3370 Internet as a
Marketing Tool – 3 cr
MKTG 4325 Advanced Sales
Topics – 3 cr
MKTG 4355 Sustainable
Marketing – 3 cr
Marketing focuses on building customer relationships. It is a process that begins with discovering unmet customer needs and continues with researching the potential market; producing a good or service that satisfies targeted consumers; and promoting, pricing and distributing that good or service. All organizations, profit-oriented and not-for-profit, engage in marketing activities because all organizations must serve customer needs and wants to succeed. Careers in marketing include advertising, purchasing, retail buying, sales, brand or product management, store management, logistics, and events planning.
Required Courses: (20 credits)
BUAD 3265 Managerial Business Statistics – 2 cr
MKTG 4350 Consumer Purchasing/Motivation – 3 cr
MKTG 3364 Promotional Strategy – 3 cr
MKTG 3365 Marketing Research – 3 cr
MKTG 4310 Retail Marketing Management – 3 cr
MKTG 4363 International Marketing – 3 cr
MKTG 4390 Marketing Management and Technology – 3 cr
Electives: (9 credits)
MKTG 3350 Advanced Marketing for Entrepreneurs – 3 cr
MKTG 3360 Personal Selling – 3 cr
MKTG 3370 Internet as a Marketing Tool – 3 cr
MKTG 4315 Sales Management – 3 cr
MKTG 4320 Business-to-Business Marketing – 3 cr
MKTG 4325 Advanced Sales Topics – 3 cr
MKTG 4335 Logistics and Supply Chain Management – 3 cr
MKTG 4940 Internship in Marketing – 3 cr
MKTG 4355 Sustainable Marketing – 3 cr
MKTG 4350 Consumer Purchasing/Motivation – 3 cr
MKTG 4395 Special Problems in Marketing – 3 cr
Dr. Barbara Oates
Department Chair, Management & Marketing
CBA 210
Phone: 361.593.2757
Email: barbara.oates@tamuk.edu
This page was last updated on: November 10, 2011