Texas A&M University-Kingsville

Cicala_web_hdr.jpg

Associate Professor of Marketing Department of Management,
Marketing and Information Systems

Texas A&M University-Kingsville College of Business Administration, #212, Office phone: 361.593.3939 
  

research
      Editorial Review Board member - 
  • Journal of Business & Industrial Marketing
  • Marketing Education Review


Curriculum Vitae

ACADEMIC APPOINTMENTS

2011 – Present                       

Associate Professor of Marketing/Graduate Faculty (tenure-track)
Department of Management, Marketing, and Information Systems
College of Business Administration
Texas A&M University-Kingsville

2010 - 2011

Adjunct Professor, Graduate Faculty (Part-time)
Cohort MBA program
School of Business
Christian Brothers University (Memphis)

2007 - 2011

Research and Teaching Assistant (Part-time)
Department of Marketing and Supply Chain Management
Fogelman College of Business and Economics, University of Memphis

2004 - 2007

Instructor (Undergraduate and Graduate Faculty)
Department of Marketing & Supply Chain Management
Fogelman College of Business and Economics, University of Memphis

EDUCATION

Ph.D. (Business Administration – Marketing/Psychology)
Fogelman College of Business and Economics, University of Memphis
Dissertation: The Effect of Perceived Salesperson Transparency, as Enabled by Technology, on Unethical Salesperson Behavior. Major Professor:  Dr. Alan J. Bush

M.B.A. (Marketing)
Fogelman College of Business and Economics, University of Memphis

TEACHING EXPERIENCE

TEXAS A&M UNIVERSITY-KINGSVILLE

  • Business Negotiation Skills
  • Business-to-Business Marketing
  • Consumer Behavior
  • Personal Selling
  • Principles of Marketing
  • Promotional Strategy
  • Retail Management
  • Sales Management
  • Social Media Marketing

CHRISTIAN BROTHERS UNIVERSITY

Negotiation and Bargaining Skills (Cohort MBA program)


UNIVERSITY OF MEMPHIS (2004-2011)

  • Consultative (Personal) Selling
  • Consumer Behavior
  • Marketing Strategy
  • Negotiation Skills
  • Negotiation Strategies (MBA)
  • Principles of Marketing
  • Retail Management
  • Sales Management

HONORS AND DISTINCTIONS

  • Students' Choice Distinguished Teaching Award, 2015
  • Distinguished Service of the Year Award, 2014
  • Faculty Consortium Fellow – American Marketing Association’s “New Horizons” Selling and Sales Management Faculty Consortium held at Texas Christian University in June 2013. This was only the fifth time in AMA history that such an event had been held.
  • DocSIG Mentor Networking breakfast – Faculty Mentor, AMA Summer Marketing Educators’ Conference, 2013
  • Doctoral Consortium Fellow - 2008 Society for Marketing Advances Annual Conference
  • Doctoral Consortium Fellow - 2007 Society for Marketing Advances Annual Conference
  • Certificate in Higher Education Fundraising through The Council for the Advancement and Support of Education (CASE); awarded at Dartmouth University, Hanover, NH, 2002.

GRANTS AND RESEARCH AWARDS

2013: “Consumer Non-Participation in On-line Surveys Offering Incentives for Input,” Texas A&M University Kingsville Summer Research Grant. 

2012: “The Financial and Physical Expenses of Selling: A Study of Salesperson Loneliness,” Texas A&M University Kingsville Summer Research Grant. 

2009: “Defining Green: Which Theme is Stronger in Recycling Campaigns – Environmental or Economical,” Enterprise Simulation and Optimization Lab (eSOL), FedEx Institute of Technology, Fogelman College of Business and Economics, University of Memphis. 

SERVICE

TEXAS A&M UNIVERSITY-KINGSVILLE

CBA Assessment of Learning Committee, ex officio(2014-) 

CBA Curriculum & Standards Committee (Chair since 2014) 

CBA Dean search committee member, 2013-2013 

Faculty Adviser 

        - American Marketing Association collegiate chapter, 2012-2013 

        - Javelina Marketing Club, 2013-present 

Faculty search committee, 2013-2014 

Faculty Senator, 2012-2014 

        - Elections Committee member, 2013-2014 

Global MBA Task Force, 2014-Present 

Global MBA Scholarship committee, 2013 

Intercollegiate Athletic Committee, 2011-2014 

Recruitment task force, 2014 

Teaching Load Credit Committee, 2011 

University Curriculum Committee, 2014

UNIVERSITY OF MEMPHIS

Assistant Faculty Advisor – Pi Sigma Epsilon (Kappa chapter), 2005 – 2007

Doctoral Student Advisory Panel Discussion member, 2008 – 2010

Faculty Search Committee, 2004 – 2007

Undergraduate Curriculum Committee Member, 2004 – 2007

CONSULTING EXPERIENCE

2013

City of Savannah, TN: Design, analyze, and report the findings of a multi-leveled (residential, contractors, government agencies) customer satisfaction survey for city’s utility department.

2009

City of Savannah, TN: Analyzed and reported findings from in-house designed customer satisfaction survey of city’s utility department.

PROFESSIONAL AFFILIATIONS

Academy of Marketing Sciences

American Marketing Association (Sales & Sales Management SIG)

Association of College Marketing Educators

Global Sales Sciences Institute

Marketing and Management Association

Sales Management Association

Society for Marketing Advances

CORPORATE EXPERIENCE

American Express Financial Services (Memphis) – Account Executive

Bally’s Casino & Hotel (Tunica, Mississippi) - Director of Casino & Hotel Sales

Casino Express (Memphis) - Director of Sales and Marketing

Christian Brothers University (Memphis) - Assistant Director of Development for Athletics

Isle of Capri Resort (Tunica) – General Sales Manager

Kemmons Wilson Hotel Management (Memphis) – Sales Manager

Memphis Showboats, United States Football League – Marketing Assistant

Methodist Health Systems – Marketing and Communications intern

Treasure Bay Casino (Tunica) – Director of Sales


This page was last updated on: May 21, 2015